Survey Research
Allegiance Research Group (ARG) has specialized in survey
research for twenty years. This includes closed-ended
research and open-ended research, and it includes a
variety of methods such as mail and Internet or a mix.
We have
surveyed hundreds of thousands of people. Ask us about
our specialized, orchestrated strategy to achieve up
to 80% response rates!
Membership, Readership, and Compensation Surveys
ARG is well known for its surveys in small-booklet
format on lightweight paper. These surveys can be as
long as twelve pages and when put in a regular
envelope along with a cover letter and return
envelope, the mailing will still be under one ounce!
We are also well known for our Internet surveys that
can be sent by e-mails with a link, or can be put on your Web
site.
Our principals have advanced degrees in research
and know how to design questions, run crosstabs with
appropriate statistical tests, interpret the results,
and write reports that are clearly understood and
include charts and graphs. Our job is to make the
survey process easy for you and while the survey is
running you won't be hassled because we handle
everything.
Some of our recent surveys include:
| American Watchmakers-Clockmakers Institute:
Surveys of Compensation and Demographics |
| AAOP: School Surveys and Focus Groups |
| Association of Otolaryngology Administrators:
Annual Salary and Benefits Surveys for 40 job
titles |
| Infusion Nurses Society: Member Segmentation
Surveys |
| International Association of Amusement Parks and
Attractions: Internet Member Surveys |
| RESNA: Annual Conference Evaluations and
Reports |
Cartoon Sequence Research™ (CSR)
Dale Paulson developed CSR that uses cartoons or
pictographs to eliminate leading questions. The
cartoon boards center on an activity such as
purchasing a house, using a bank, selecting a cruise,
or even choosing political themes. The respondent goes
through the pictographs and starts expressing their
feelings and opinions of that activity. The big
advantage of this type of research is we discover
things we didn't even know to ask.
The goal of this non-directional, open-ended
research is to:
| Understand underlying motivations related to
consumer or voter behavior |
| Uncover potential
misunderstandings |
| Discover resonant statements |
Dr. Paulson was invited to present a seminar on CSR
at the 25th Annual Advertising and Consumer Psychology
Conference in Houston, Texas in 2006. In 2008 his
chapter entitled "Cartoon Sequence Research:
Addressing the Mystery of Consumer Decision-Making and
Rationale" was published in the book "Brick
and Mortar Shopping in the 21st Century."
Some Testimonials
INS has been thoroughly satisfied with the
work and results that you have been able to share with
us and I look forward to the opportunity to continue
that positive relationship in the years to come."
Membership Services Manager, Infusion Nurses
Society
"We have done several projects with ARG and I
would like to take this opportunity to express my
appreciation for your fine work. By using your
picture-sequencing approach in a focus group setting,
we were able to literally redesign our townhomes to
hit our target market. We were pleasantly surprised by
both the quality and quantity of information we
received. You are truly able to get into the mind of
the consumer. In the future we will not design homes
for a specialized market without utilizing your
innovative research."
Senior Vice President of Planning, The Writer
Corporation
"I believe your technique represents a
significant step forward. By combining the qualitative
approach of picture-driven interviews with computer
analysis, you have a means to better understand buyer
motivation and yet have a basis to generalize to the
larger population."
Manager, Citicorp Information Resources
Contact Info
Dale Paulson, Ph.D.
President
Allegiance Research Group
3213 Duke Street, #803
Alexandria, VA 22314
U.S.A.
Phone 703.772.5263
e-mail AllegianceResearch@gmail.com
Web site www.AllegianceResearch.com
Web site www.YTheyJoin.com
Web site www.WorkplaceAttitudes.com
Blog site http://apps.ytheyjoin.com/blog
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