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When you work with us you work with a Principal, not with a junior  associate.  Our principals have advanced degrees in research and over twenty-five years of experience.

The Principals

Dale Paulson, Ph.D.

Dale Paulson founded Allegiance Research Group in 1987 in Alexandria, Virginia to specialize in research for national and international organizations. He has now done research for over 100 organizations. He is a world leader in innovative research and has received several trademarks for his unique methodologies. His company provides many services including mail and Internet surveys, market segmentation, tag-line development, focus groups, campaign research, and a test for workplace attitudes. Dr. Paulson is also in demand as a speaker or seminar leader and is a published writer. He is listed as a speaker for the American Advertising Federation. He is a member of the Association for Consumer Research (a Division of the American Psychological Association) and the Society for Consumer Psychology. 

Some of His Publications (all available at

bulletNew book just published in 2010! Workplace Jerks! Will This Person be a Speed Bump, a Pothole or a Landmine?
bulletChapter on "Cartoon Sequence Research" in the 2008 book Brick and Mortar Shopping in the 21st Century
bulletBook entitled AllegianceŽ: Fulfilling the Promise of One-to-One Marketing for Associations
bulletArticle "Tag Lines Help Create Powerful Images" in "Association Management Magazine"

His Recent Radio Appearances, Speeches and Seminars

bullet"Jerks in the Workplace and How Not to Hire Them" at Executive Forum, Nemacolin Resort, 2010
bulletRadio interviews on WDEL and KPEL on workplace attitudes, 2010
bullet"Nine Member Types and Target Marketing for Associations" at Virginia Society of Association Executives, 2010
bullet"How to Increase Loyalty and Retention" Webinar for Boston Conferencing, 2008
bullet"How to get your Message Across by Graphing the Emotive and Connotative Meaning of Words" Speaker Series at Great Falls, MT Advertising Federation, 2007
bullet"Cartoon Sequence Stimuli" Seminar at Association for Consumer Research Annual Meeting, Houston, TX (Part of American Psychological Association), 2006
bullet"Increasing First-Year Retention With Target Marketing" Seminar at the American Society of Association Executives Annual Meeting, 2008

His Most Recent Projects

bulletMembership, Salary, and Readership Surveys
bulletConference Evaluations and Reports
bulletSchool and Education Surveys
bulletMember Segmentation and Target Marketing
bulletEmployment Attitude Tests
bulletPolitical Positioning

Leah Baker, M.A.

Leah Baker is a Statistician who started her career as a Survey Statistician with the U.S. Census Bureau where she became Project Director of Criminal Justice Surveys that were conducted for the U.S. Department of Justice. She later worked as a Benefits Counselor for the U.S. Department of Veterans Affairs where she was also Congressional Liaison part of each year. She joined Allegiance Research Group in 1987 and specializes in computer programming and data analysis.

She provides the full range of services including proposal writing, meeting clients, designing research methodologies and sampling strategies, designing survey questionnaires for mail or Internet, computer programming for data entry and statistical crosstabs, writing reports that include charts and graphs, and presenting results.

Our Partners

Allegiance Research Group is a consultancy and has partnered with two other companies for twenty years for the printing and mailing of our surveys, and for hosting our Internet surveys. They are so familiar with our methods that we like to say they are on auto-pilot and ready to go at any time.

Contact Info

Allegiance Research Group
3213 Duke Street, #803
Alexandria, VA 22314
Phone     703.772.5263
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