Research Group (ARG) has been customizing
methodologies to meet the needs of clients since 1987
and has worked with over 100 organizations. It is lead by Dr. Dale
Paulson who has received several trademarks for
his unique methods, wrote the definitive book on
market segmentation for national organizations, and is
recognized as a world leader in designing new
for a Free Consultation
ARG knows that there are many web sites and research
and appreciates your taking the time to visit us today.
Unlike many companies, at ARG you will always work with a
principal who has an advanced degree in research. This site has several tabs that include our products,
list of clients, the principals, and our free Fact Sheets that
answer many questions about research.
Our Innovative Products
YTheyJoin™ - identifies
nine types of members based on their current and
future needs, and enables target marketing. The
program was formerly called Allegiance and you can
read how Dr Paulson developed the program by reading
his book Allegiance: Fulfilling the
Promise of One-to-One Marketing
for Associations. The nine
types of members include:
Relevant Participants, Shapers, CompShoppers,
Cognoscenti, Boosters, Altruistics, Doubters, and Non-Relevants.
Workplace Attitudes Test™ - a
pre-employment test that identifies
potentially-disruptive attitudes in the workplace. In
use for more than ten years, the test is available
online. The new book by Dr. Paulson is available at
Amazon and is titled Workplace Jerks! Will This
Person be a Speed Bump, a Pothole or a Landmine?
Membership, Compensation, and
Readership Surveys - mail and Internet
surveys done locally, nationally, and internationally.
Ask about our strategy for mail surveys with response rates up to 80 percent.
Additional Products -
groups, tag-line development, consumer decisional
analysis using pictographic research, board relations
using fixed-sum preference scales, speeches, seminars, and radio
programs. You can read about Dr. Paulson's
pictographic research in a chapter he wrote for the
book Brick and Mortar Shopping in
the 21st Century.
Allegiance Research Group
Dale Paulson, Ph.D., President
3213 Duke Street, #803
Alexandria, VA 22314
Web site www.AllegianceResearch.com
Web site www.YTheyJoin.com
Web site www.WorkplaceAttitudes.com
Blog site http://apps.ytheyjoin.com/blog